[AtticusFinch]

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First factor I consider is the fact that most flops miss most hands. That's a strong argument for betting. Image and stack sizes are probably next most important. How often have you been raising, especially opening from LP? How often have you done it to this guy's blind? How often have other people been stealing his blind? Have you seen him trap with a big hand before? Have you seen him re-raise before? How often does he call pre-flop raises? Is he capable of laying down a small pair to a flop bet? Does he have enough chips to call a continuation bet with impunity? Do you have enough to make one with impunity? The cards on the flop are usually the least of my concerns- a scary flop to you is a scary flop to him, too.

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Also consider if you've ever seen him check-raise. Lots of tourney players check-raise any time they have a hand. There are some that are so bad about this that if they lead out, I raise with any two.