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it also generates much brand loyalty and a sense of community within Party - for little effort. IMO, this idea is absolutely brilliant!

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YSSCKY.

What happens when someone suggests a dumb name? Do you tell them 'sorry, your name is dumb'? A rude name? What if a name has been suggested already? How long will it take to build the database this way? Do you send an email out to each player when they win quads? This will require work. If it's done in-client, reprogramming is required. As is a client download for another 1/2 million or so players.

Seems dumb to me.