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Thanks, I'm just trying to "get" the logic behind the bet/fold concept as compared to check call.

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Head up on the end – Hero is first to act

Bet / Fold (It seems to me this is more commonly correct than check / call)
-When you have a weak or nothing hand that can’t stand / does not want a showdown…If the pot odds exist to make a river bluff profitable…bet.
-When your bet looks natural in context of the board texture and previous action in the hand.
-When your opponent will only raise with a better than average hand.

Check / Call
-You have an above average hand that can’t stand a raise.
-A bet would look suspicious based on board texture / previous action (it will only be called / raised by hands that have it beat on average)
-Your opponent tends to bluff / overplay.

I’m coming to the conclusion that in these situations I should be factoring in:

1- Hand strength
2- Board texture / previous action
3- Opponent’s tendencies
4- ???

I’m omitting relationships with opponents as a consideration. The truth of the matter is, most players do not apply higher levels of thinking in their decision making process. It is worth noting however that against an extremely savvy opponent, you should factor it in if you are good at splitting hairs in these situations.

What would some of you more experienced players rate the top 3 reasons above in order of importance? Anything to add to the top 3 I listed above?

Any input on this would be appreciated.