Re: Continuing on every street, a Party 10/20 hand
A 2/3 pot river bluff needs to win about 40% of the time to break even (assuming your hand is never good if you check behind, which is pretty safe assumption here.)
I'd say the average player will fold about 30% of the time here, so your bet is slightly -EV.
This bluff works better if you pick up a face card on the river, if you caught the Q or even the J you'd be more likely to get a fold IMO.
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