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i'm not limping here because i am thinking "oh, i'm so clever, i will trap them" or "i need to do this to to vary my play" - it's because i don't like getting stuck in a spot where i'm first to act 3-way with JJ on a Kxx flop and a big pot early on. by limping i feel i can still win a nice pot with an overpair/set and lose the minimum on an unfavorable flop. i would raise qq+ 100% here.

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No one is suggesting a huge raise preflop, just a little to know where you're at. If the flop comes Kxx you can play it cautiously and still loose minimal if any.