[Broken Glass Can]

Grey forgets that you don't have to prop up your popularity in an off-election year.

In 2003, the same things were being said about Bush as now. "Record low approval ratings" etc. But he saved his coordinated publicity campaign for 2004.

Of course, the liberal media is anti-Bush year in and year out, so when you aren't actively broadcasting your message, the drip drip of negativity tends to drag your polls down. But its only temporary.