What Entity is missing here is that the pot is getting pretty big and eliminating either player is not neccessarily bad. Check/raise and lead. If it's heads up on the river throw a bet out there. If it's three way on the turn, just check and call. If you get three bet, call down unless you improve to 2+pair or better or the turn gets checked through if you hit your king.

Facing the too loose button with 2 cold will fold A10, KJ, KQ, and possibly 710 or 7K.