Re: At Party: January 2005 sign-ups, less than 30% still play there(+more
I think it's only natural that the retention rate declines over time. During the earlier stages of a 'new' technology/opportunity/fad/trend, the 'early adopters' come from the pool of real enthusiasts. This group of people are more likely to be retained as customers as long as they are reasonably satisfied. Those who come later are perhaps more casual users and more fickle. Just my .03c (inflation ya know!)
G'luck all,
LVGamb00ler
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