Re: optimal bluffing frequency
If I have taken down a couple of pots without showing, I tend to tighten up a bit, expecting that someone will think I've been stealing and will be suspicious of my bets.
I'm most likely to bet on a mediocre hand (or bluff if I miss the flop) when I have been folding a lot of hands preflop - when you don't play many hands, they're readier to believe you have a great hand.
On-line I never bluff into a crowd, but it can work in live games if you can have a good read that people are ready to muck their hands.
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