The flop call is very very fishy. I mean the guy is willing to call a big OOP raise which brings him down to half his stack. With the range of hands he's willing to call with there I think there is a good chance you're behind. Here is a perfect example of why not being in position in NL hold'em sucks.

The only conceivable hands that he can call with here are AdKd, 99, 1010, JJ, KK, AA, 88, 66, 44 or an already made set. You lose to 5 hands and at best you beat 4 (you have to wonder if he'd even call with those four.)

After the flop you're pretty much pinned to the hand, seeing as half of both of your stacks are in the pot. Especially on a 10, which is pretty much meaningless...he will call any bet...
A) because he's pinned to the pot
B) if he called the flop, a 10 came out, what makes you think he's going to fold to a 10, especially with your pf raise?

I think your best move is to check the turn, and make the call on a read that you have on the player. No read, I would probably fold this hand.