[shish]

Sounds like a variation on the play where you make what looks like a continuation bet on the flop, then check the turn and overbet the river to make it look like a steal when you have the nuts. From my experience, your play may work against very good or very bad players, but the majority of players will be in the middle and will either call you because that's what they do, or raise you because it looks like a weak river bet.

EDIT

I'm referring to your "bluff" hands after you did it with the nuts. Your play is a good one that should be in your arsenal, but should only be brought out on occasion (good opponent that will remember what you did before)