I don't see what the problem is here. Moneymaker teamed up with Canadian Club Whiskey and the APL (Amateur Poker League). Canadian Club has been going to the APL events and giving out free samples of their products. The winners of the APL events get to play against Moneymaker in Las Vegas for $2.5 million. Obviously, as part of their business deal, Canadian Club has asked Moneymaker to make some "celebrity appearances" to help advertise their products.
www.amateurpokerleague.com