[imported_bingobazza]

I try to bluff simply when I think the other player will fold enough of the time to make my bluff profitable. There are too many situational applications for this to list here. I think bluffing should be profitable when thinking clearly about it in terms of EV. Then its simply a matter of finding +EV opportunities. Many opponents look at your play through their own eyes. The same bluffs work time and again against the same type of opponents in the same situations. In some cases its when the bluffs stop working that biggest rewards follow, after adpating.

Taking this to the next logical level, you sometimes dont need good cards to make money, just good situations.
Bingo