[soah]

Some hand I played today at 2/4...

Two people limp, sb calls, I check in BB with K2o.

Flop is Q53 checked around.

Turn is 4. SB bets $5, I call, limpers fold.

River 7, SB bets $4, I raise to $24.

Nice and simple... my bluff represents a specific hand, my actions on every street are consistent with the hand I'm representing on the end, and it is reasonable for me to assume that my opponent does not have the same hand that I am representing. I'm risking $24 to win $30 on the end and I have every reason to believe I will take the pot more than half of the time. +EV.