Apologies...
Here is the logo article I mentioned:
http://sports.espn.go.com/espn/poker...amp;id=2036285
You should also check out his poker columns at the Chicago Tribune:
http://www.chicagotribune.com/search...target=article
My real point is that what passes for "poker journalism" is usually breathless recounting of tourney play (AJ Shulman in CP) or shameless reprinting of PR Materials (Sexton in CP). Rosenbloom is doing what reporters should do: identifying interesting issues and exploring them.