[Phat Mack]

I like your Super Bowl analogy , too. Barabara Tuchman wrote a couple of books ( I think it was her): Citizen Hearst and A Splendid Little War. It was her belief that the Spanish-American War was caused (at least in part) by a circulation war between two New York newspapers, the World and the Journal -- one owned by Hearst and one owned by Pulitzer. They kept trying to outdo each other with their inventions of Spanish atrocities.

I think the networks are probably getting good numbers with this war, but I doubt it is really more cost effective than the Super Bowl. On the other hand, it's not the networks that are footing the bills. [img]/forums/images/icons/smile.gif[/img]