[rigoletto]

I'm betting top/pair/kicker in to a runner/runner-flush-board. Isn't that pretty standard ?

First of all: don't play things because 'it is standard'. Think about your opponents play! I'll give you that in this situation you could have a value bet on the river against a weaker A or a callstation with a J. But on this river you have a flush and a straight hitting, also you could be up against J9 or A9. I think more hands that beat you will call (or raise) than hands you beat. It's close, so I wont say you where wrong for betting - just don't do it by default as your answer suggested you are.