[Ghazban]

I think a better line for this hand would be to raise the flop (pot-sized-ish), check behind on the turn, then bet the river. The raise flop/check turn screams draw but, since they don't know you're really drawing at the straight and not the hearts, there are a ton of river cards that win you the pot (and your flop raise might win it right there). If you make your straight on the river with a non-heart, there's a good chance you can win a very large pot as your big bet there will look like a busted heart draw. When the heart hits, it looks like you're value betting your flush and you can pick it up with a smallish bluff.