[splashpot]

Brier writes:
"Here is something else to think about relative to these two hands. Over time, your opponents will see you making these kinds of raises and reraises and not having a hand to show down. They will notice that you are frequently folding after having shown strength on earlier betting rounds. This means that your goal of eliminating opponents by raising in order to increase the likelihood of winning a hand will be compromised. It also may mean that your bluffs and semibluffs will not be as successful."

Of course he doesn't mention that this can be extremely profitable when your opponents call you down more with mediocre hands. Perfect opportunity to exploit the fundamental theorem of poker.