[CardSharpCook]

I agree that the question here is how much money you can extract fom the man. That said, I'm calling him down all the way to the river at which point I show no emotion and stare him down as I say "raise". Maybe he'll get offended and call just to see how I beat him, maybe he'll reraise thinking he can bluff me out (at which point I call).

If this is online, I take some time before calling the the turn to ensure that he'll bet the river. The only thing that changes my play here is if two more hearts show up.