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I myself would never read a thing he has out and surely would never buy anything he puts out there.

Your only cheating yourself. His work is excellent, sometimes a bit weak but his way of taking you through a hand is well done. Remember Ed's book is based on playing in games with a general player type and he focuses heavily on what to do in larger pots, the importance of outs, hand strength and not making big folds.(I know I'm leaving topics out and his section on playing AK is a brilliant piece.) Ciaffone talks quite a bit more about players, steals, bluffs, hand reading, Deception and betting patterns. In big pots those items aren't as important. In a tougher middle limit game they add much to your play.