[quote ]If Bush had better arguements, and better looks, why did the polls show the debate as a slam dunk for Kerry?
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The answer to this question is simple. Among the people polled for their debate reactions, Bush simply did not win the debate on content.
Here is the breakdown of the USA Today/Gallup poll. Note that while Bush came across as more likeable, Kerry won on most of the substantive issues and came across as being more believable, knowing the issues better, expressing himself more clearly, and even sharing peoples' values.