Advertising my new Clothing Line?
 

Alrightey,

So I'm in the first steps of starting a new clothing line (we're screenprinting at this very moment). I have experience in running a business, but I do not have much experience in doing a great job advertising.

I live in a college town, so our cheapest and first methods of advertising will be:

1. printing out 3982364 stickers. sticking them on everything and everyone we see.

2. printing out 34234 flyers. handing them out to everyone we see and know.

3. paying for a cheap advertisement section in the local newspapers (and campus papers).


Does anyone in this field have any good suggestions of what other methods, albiet cheap at this point, to do?

Thanks

Re: Advertising my new Clothing Line?
 

Interestingly, one of my Management professors was speaking to us today about a clothing line he is starting. He has secured $20 million in investments and hired s former Liz Claiborne executive to manage the line. Starting a business is very hard and expensive. I don't want to discourage you, but you will likely fail.

Re: Advertising my new Clothing Line?
 

Use the internet. Buy facebook advertisements. Make a MySpace profile for your line and friend everyone in the area. You better have a website.

Re: Advertising my new Clothing Line?
 

Advertise in facebook... costs like $15 for 3 days. Your advertisments hit only the school you want... its something like 30k views for that small price.

Re: Advertising my new Clothing Line?
 

Good ideas on Facebook and Myspace.

[ QUOTE ]
You better have a website.

[/ QUOTE ]

Yes.

Re: Advertising my new Clothing Line?
 

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3. paying for a cheap advertisement section in the local newspapers (and campus papers).


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Don't waste your money. Local newspaper readership is generally a much older demographic than you seem to be after.

Re: Advertising my new Clothing Line?
 

get a group of hot chicks to wear them (maybe sell them too?) on wherever the main drag on campus is. also, sleep with the hot chicks.

Re: Advertising my new Clothing Line?
 

Stickers is a great idea. I'm amazed sometimes when I see stickers I gave away to people stuck in random public places.

Also, you should look into wheatpasting posters. You buy a box of $3 wallpaper paste at Home Depot, it makes 2 full buckets of glue. You print out a bunch of 11x17 posters from a school laser printer and you use a brush to put them up with the glue. Tons of free advertising, but be careful of the cops.

Re: Advertising my new Clothing Line?
 

[ QUOTE ]
Stickers is a great idea. I'm amazed sometimes when I see stickers I gave away to people stuck in random public places.

Also, you should look into wheatpasting posters. You buy a box of $3 wallpaper paste at Home Depot, it makes 2 full buckets of glue. You print out a bunch of 11x17 posters from a school laser printer and you use a brush to put them up with the glue. Tons of free advertising, but be careful of the cops.

[/ QUOTE ]

good times.

Re: Advertising my new Clothing Line?
 

This isn't threeve clothing is it?