Marketing Project...Help!!
 

Hey guys,

So I'm doing this project for International Marketing. My group has chosen to market solar energy in Nicaragua. My part of the project is figuring out how to promote the product(where, how, etc).

I'm looking around. Have no f'in clue how to do this. Anyone live/been to Nicaragua(or a nearby country)? How would you reach the wealthy in this country? TV? Radio? Ads? Billboards? Through realtors?

Any help would be appreciated.

Re: Marketing Project...Help!!
 

Sex sells.

Re: Marketing Project...Help!!
 

Propaganda is best spread through the use of leaflet airdrops.

Re: Marketing Project...Help!!
 

"Consultation fees" to influential government figures.

Re: Marketing Project...Help!!
 

[ QUOTE ]
"Consultation fees" to influential government figures.

[/ QUOTE ]

I don't think bribing will work for a college project..

Re: Marketing Project...Help!!
 

ADVERTISING AND TRADE PROMOTION

The majority of the population is poor, and receives most of its information via radio. Other significant modes of advertising, especially those aimed at higher income segments of the population are through newspapers, television, movies, and billboards. Publicity through the internet is extremely limited. Below are the most commonly used publications:

Daily Newspapers:

• LA PRENSA
Km. 4 Carretera Norte, Managua (circulation: 40,000)
General Manager, Ing. Hugo Holmann
Tel: (505) 249-4302, Fax: (505) 249-6928
E-Mail: info@laprensa.com.ni
Web site: www.laprensa.com.ni

• EL NUEVO DIARIO
Km. 4 Carretera Norte, Managua (circulation: 30,000)
Apdo 4591
General Manager, Javier Chamorro
Tel: (505) 249-6501, Fax: (505) 249-0700
E-Mail: info@elnuevodiario.com.ni
Web site: www.elnuevodiario.com.ni

Other Publications:

• BOLSA DE NOTICIAS
Colonia Centroamérica L#852, Managua (circulation 2,500)
General Manager, Emigdio Suárez Garcia
Tel: (505) 270-0546, Fax: (505) 277-4931
E-Mail: grupoese@tmx.com.ni
Web site: www.bolsadenoticias.com.ni

• CONFIDENCIAL
De la Iglesia El Carmen 1 c. al lago, .5 c. abajo, Managua Editor, Carlos F. Chamorro
Tel: (505) 268-0129, Fax: (505) 268-4650
E-Mail: revista@confidencial.com.ni
Web site: www.confidencial.com.ni

• EL OBSERVADOR ECONÓMICO
Del Hospital el Retiro 2 c. al lago, Managua Director, Alejandro Martínez Cuenca
Tel: (505) 266-8869, 266-8708/9, Fax: (505) 266-8711
E-Mail: amc@elobservadoreconomico.com
Web site: www.elobservadoreconomico.com

• BUSINESS (Publication of the American Chamber of Commerce)
Centro Finarca, Detrás de Bancentro
Marketing, Marielos González
Tel: (505) 267-3099, Fax: (505) 267-3098
E-Mail: business@amchamnic.org.ni
Web site: www.amchamnic.org.ni

• COMERCIO (Publication of the Chamber of Commerce of Nicaragua )

Rotonda El Güegüense, 400m al Sur, 50m al Este

General Manager, Carmen Dolores Córdova

Tel: (505) 268-3505, Fax: (505) 268-3518

E-mail: comercio@ibw.com.ni

• NICARAGUA'S BEST GUIDE (Tourism-focused magazine)
Del Hotel Colón, 2 c. arriba, #60, Managua Editor, Ligia María Vaughan
Tel: (505) 270-3677; (505) 270-3742
E-mail: contactus@guideofnicaragua.com
Web Site: www.guideofnicaragua.com

http://managua.usembassy.gov/wwwhe11.html

Re: Marketing Project...Help!!
 

Sweet. That's awesome.