View Full Version : The Reasoning Behind Party's Variable Email Boni

Cry Me A River
10-17-2005, 01:39 PM
Was catching up on some reading yesterday, and noticed an article in a recent Forbes describing exactly Party's approach in their bonus emails:

Reengineer That Ad (http://www.forbes.com/business/global/2005/0523/040.html)

It's a brief overview of the Taguchi Method of experimental design as applied to advertising, particularly (surprise) Spam.

I'm guessing somebody at Party reads Forbes...

10-17-2005, 01:45 PM
Meh, Forbes isn't worth the paper that it is printed on.