When to show your hand

[triplc]

Hello all,

Does anyone have any rhyme or reason to when they decide to show others at the table your hand? Do you always show when you've made a succesful bluff? Do you show a big, uncalled hand to show you've got the goods? Do you show when they show (pretty silly in my opinion, but some seem to think that there is some breech of etiquette when they do and you don't)?

I don't use auto-muck, simply because I want to make the decision myself, but many times I don't even make it to the button when I do want to show, or afterwards I think to myself...probably should have shown that one for advertising.

Anyway, interested to hear others thoughts on this one.

CCC