Priming

This is my first post so forgive me if the topic has been covered before. I've been reading a book (not poker-related) and it speaks about the concept of priming. In short, priming is making use of words, motions, actions, etc to affect the behavior of a person subconsciously . I was just wondering if anyone has seen any mention of this in relation to poker? Could this concept be applied to a game situation to perhaps influence the behavior of an opponent?

--- Chris