Most Beloved Yankee?

[Chris Daddy Cool]

I'm reading this book about all time great players and it got me thinking about the Yankees.

First they had Ruth who's career overlapped with Gerhig who's career overlapped with DiMaggio who's career overlapped with Mantle.

I think the order of greatness is:
1) Ruth (obviously)
2) Gehrig
3) Mantle
4) DiMaggio

but who was the most "loved" or popular Yankee amongst them? I've read that Mantle wasn't really appreciated in his day because he played in the shadow of DiMaggio, who everybody loved, but was DiMaggio more loved than Gehrig or Ruth?

And any other interesting tiblits? I find baseball history fascinating.