Why does HBO suck?

[manpower]

So we've got HBO as part of our cable package and it just really sucks. Of course the original series are all good (they're showing real sex right now [img]/images/graemlins/wink.gif[/img]), but why show the same movie four times a day? I mean, most of the stuff they show sucks, and when you do find something you like, you see it 40 times during the few weeks they're playing it. How the hell many times to they expect us to watch the matrix? Really what I'm asking is this: is there any reason that a premium channel like this can't put into rotation hundreds of the best movies and just keep them changing, rather than replaying the same movies over and over for a two week block, then changing the schedule.

Is there some sort of licensing/legal issue here I'm not catching? wtf. And yes, i'm moving out in a month, so no, I'm not switching to cinemax.