New site coming?

[Sundevils21]

Fulltiltpoker.com
Haven't heard much about this site... all I know is at this years WSOP, a lot of pro's are wearing hats and shirts with that name on it(Mike Matusow, Phil Ivey, Howard Lederer...)

(sorry if this question has come up before, I haven't been lurking around the zoo for awhile)
What does everybody think about this place?

[TylerD]

Never heard of it before, but it does look interesting, software is still in the beta stage. Server is slower than this place used to be.

linky