Re: satellite radio
that is what sirius is banking on by paying big for talent. I think they have tried some things that have not worked. It will be interesting to see what happens when Stern moves.
Stern has the numbers now because he is on free radio and O&A are pretty new to XM. Stern may have enough of a name to get a big hunk of his audience to sirius, but that is all he has now, his reputation. And he expressly banks on it without doing anything new. No question his numbers are good, but quality wise he blows compared to O&A. I guess we'll see.
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