[pryor15]

i bet it the same way i would bet top pair (assuming it's a good flush draw) and essentially treat it like a value bet. especially on limit games, if i flop a four flush, i bet that and usually check the turn if i don't hit it right there (depending, of course, on various factors). basically i'm improving my own pot odds and building it up for when i do hit, and with a flopped 4 flush you'll hit often enough that it's easily worth it. of course, if the board pairs, well, that's a different story.