[James Boston]

I'm concerned that acquiring the programming needed to lure people in will cost way too much. Combining that with a theoretical price ceiling on what people are willing to pay for radio tells me that they may not be able to afford what it will take to get subscriber levels where they need to be. To offset this, they will have to do one of two things: 1) raise subscriber fees 2) sell commercials. If the fees go up too much, subscription will go down. If they add too much advertising, people will grow tired of paying for something that is becoming more and more like broadcast radio. Stern is another story because he wants to be free of FCC retrictions. Most major radio personalities don't have this problem, and they will just follow the money. I don't think Sirius or XM is in a position to pay them enough (collectively) and still make money operating as they currently are.