[prairieboy]

The "smart" part was Phil's making darn sure that (for years now) at every tournament, if there was a camera in the room, he was on it. He marketed himself before it was obvious that there was a big market for poker pro's.

This part is just him cashing in on his (already implemented) smart idea. Or maybe, he's just hungry for attention and got lucky, who knows? Is it better to be lucky or smart?