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why would i want to throw my money away just to 'give back' to somebody who doesnt give a damn about me? If im not getting extra, why would i do somebody a favor

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Just to keep it up and running. Nobody is saying you should sign up through BW for every single site out there, but throw them a bone on occasion so you can keep them in existance. If you ever visit BW for information, it is in your self interest to keep BW in existance.

I am an objectivist, so I know what you mean about self-interest. But, as I said, your self-interest does come into play.