[sfer]

Napa is already overrun by tourists, enough so that regular visitors know in advance to avoid the main drag (29) through the valley during peak times and take the Silverado Trail when going north/south from Oakville to anyplace instead.

And wine aficion, to plagiarize The Sun Also Rises, (read, snobbishness and price inflation) probably peaked somewhere around the tech/stock bubble.

Finally, I think it's been in wide release for some time.