Pretty champions bring in more men AND WOMEN to the sport? (PICS)

[AA suited]

Pool

chess:
Chess Babes1 (http://www.1wcbc.com/top/index.htm)
Chess Babes2 (http://www.pestiside.hu/archives/hungo_chess_babes_checkmate_the_competition000670. php)
Alexandra Kosteniuk (http://images.google.com/images?sourceid=navclient&ie=UTF-8&rls=GGLD,GGLD:2003-39,GGLD:en&q=Alexandra+Kosteniuk)

poker:
Poker Babes (http://www.poker-babes.com/)

Any other sports?

And why does having beautiful women champions attract more men AND WOMEN to the sport?

Neither.

I didn't know that chess and poker are sports. If I start seeing fat men in their 40s painting their chests (w/ their favorite poker player's name) at the poker table, I'm quitting this game immediately.