QQ sb board double pairs

[setzf]

The game is 6-12 live. Its barely my first orbit so no solid reads but my intuition says that all opponnents in the hand are loose, eg playing about 30-35% of their hands. Villian in particular seems the type to play a hand for two bets as long as he was going to play for one bet. Its my first time at this cardroom so nobody knows me.
Hero is sb with Q /images/graemlins/heart.gifQ /images/graemlins/diamond.gif

Preflop: UTG calls, 3 folds, MP2 calls, 2folds, Hero raises, BB and limpers call.

Flop: (4 players, 8sb) K J 5 rainbow
Hero bets, only BB calls
(I think given there hand ranges this is standard)

Turn: (2 players, 5bb) J
Hero bets, BB calls
(ugly card but I was thinking I could fold safely to a raise given that BB has no reason to think I have the disciple to fold a big pair here)

River (2 players, 12bb): K
Hero bets, BB says "raise one time" and raises, Hero folds
(I think the decision on the river is between B/F and C/C, I picked B/F for the same reason I bet the turn).

Thoughts? thanks!

[Jake (The Snake)]

I think you should c/c the river. Pocket pairs are no longer going to call you so the only value from betting comes from ace high calling. I think ace high will bluff pretty often if you let them, and I really want to see a showdown.