Continuation bets

What is going through your head when you PF raise and decide on whether to make a continuation bet after the flop?

[JustToast]

Will the opponents in the hand fold if I make this c/b?

This includes:
Can they fold?
What hands could they possibly have called my PFR with?
What have they seen me do RECENTLY? If a lot of PFR/CB in a row and think they noticed, then i'm less apt to fire.

[elus2]

how many callers do i get, what position am i in, how often will villain bluff raise, call with nothing and fire unimproved on the turn, call down with unimproved mid pairs, board texture, which outs of mine are good if behind, how often have i been raising preflop, are any of these players able to adapt, etc.

[Lucky]

How many opponents? more than two, i'm not betting if i miss most times.

What's my table image?

How tight is player in with me? With 1 caller, I'm making a continuation bet 95% of time. I will often only bet half the pot, as this will get the job done cheaply and look like AA begging for a call rather than slick that missed hoping to take it down.

a lot to do in 20 sec.

[ QUOTE ]
Will the opponents in the hand fold if I make this c/b?

This includes:
Can they fold?
What hands could they possibly have called my PFR with?
What have they seen me do RECENTLY? If a lot of PFR/CB in a row and think they noticed, then i'm less apt to fire.

[/ QUOTE ]

I find this to be most important, do they fold 2nd or 3rd pair?

[elus2]

but that's why heads up poker is fun.