Bad play or unlucky?

$33 sng on stars. really thought he did not have a jack nor a 7

PokerStars No-Limit Hold'em Tourney, Big Blind is t150 (4 handed) pokerhand.org hand converter (http://www.pokerhand.org)

Button (t4541)
SB (t2107)
Hero (t2480)
UTG (t4372)

Preflop: Hero is BB with Q/images/graemlins/diamond.gif, 9/images/graemlins/diamond.gif.
<font color="#666666">2 folds</font>, SB completes, Hero checks.

Flop: (t300) 7/images/graemlins/club.gif, 3/images/graemlins/club.gif, 7/images/graemlins/diamond.gif <font color="#0000FF">(2 players)</font>
SB checks, Hero checks.

Turn: (t300) J/images/graemlins/diamond.gif <font color="#0000FF">(2 players)</font>
<font color="#CC3333">SB bets t300</font>, <font color="#CC3333">Hero raises to t600</font>, SB calls t300.

River: (t1500) T/images/graemlins/spade.gif <font color="#0000FF">(2 players)</font>
SB checks, <font color="#CC3333">Hero bets t1500</font>, SB calls t1357 (All-In).

Final Pot: t4357

Results in white:
<font color="white"> SB had Td, 5d </font>

[Shilly]

If you're going to bluff on the turn, you're gonna have to raise more. He's not going to fold many hands getting 4 to 1.

perhaps my mistake is not reraising enough @ the turn?

Is that the reason he called my river bet? because i did not represent the J well enough?

[Shilly]

If you really want to pull the trigger, I would just push the turn.

I bet about three hundred on the flop.

[psyduck]

bet T200 on the flop. slow down a LOT of he calls at all

fancy play at its finest