No Limit Holdem buy in

I was just wondering what you guys think about buy ins into online no limit cash games. Do you think it makes more sense to buy in for half the max, the minimum buy in, or the max? or basically whatever you are comfortable with?

[ZBTHorton]

Always the max. You want to maximize your winnings. And it's not even close.

[kasey2004]

Yes, if u cant comfortably buy in for the max on your table and comfortably lose it (in the case that u do). You should be at lower limits.

/images/graemlins/spade.gif Kasey /images/graemlins/spade.gif

Follow-up question: What should the max/min buy-ins be for an NL game? 10xBB/100xBB?