Smart labels

[Zeno]

Link to recent article in the Economist about this new technology. Something worth investing in?, if possible. Any opinions?

Smart labels (http://www.economist.com/printedition/displayStory.cfm?Story_ID=1563928)

[scalf]

/forums/images/icons/blush.gif yup..you'll be checking out after buying hot dogs , ketchup, onions and mustard..a voice on the cart will say.."you fergot hot dog buns"...then an ad for deli style dogs will appear...then an ad for beer....you get home and ads on internet will target various campgrounds near you for a picnic...and ads for charcoal...oh well...interesting idea...thanks zeno..gl /forums/images/icons/smile.gif

[GeorgeF]

1) The cats already out of the bag on this one. It's tough to find tech names worth buying in general. I don't think that you will find any cheap names now.
2)There does not seem to be a company with a lock on the technology. It seems that every paper company has teamed up with an electronics company.
3) It might be the case that companies like PG and G will be able to reduce costs and be the only winners.