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parrrp
12-14-2004, 06:33 PM
Anyone know an industry standard for cost per acquisition of a new customer?
Gracias /images/graemlins/cool.gif
slavic
12-15-2004, 03:55 AM
I would say that Party is willing to pay around $165 a customer.
Al Schoonmaker
12-16-2004, 05:59 PM
Roy Cooke briefly discussed this issue in one of his columns about internet poker. I believe it was the third or second one. You can read it at cardplayer.com. Click on magazine, writers, and his name.

Regards.

Al
slavic
12-17-2004, 01:26 AM
Interesting, he pegs the number between $100 and $200
ipp147
12-17-2004, 04:48 PM
Hi parrrp,

A UK online bookmaker (sporting bet) bought Pacific Poker in october.

It paid $300m (with another $50m based on performance etc)

It quoted Pacific as having 97,000 "active" customers.

The uk wire on it is here

http://fool.uk-wire.com/cgi-bin/articles/200410280700275663E.html